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“What use to be discussed only amongst holistic forums and fringe publications is now being explored, and even supported by trusted names like Reader’s Digest and The New Yorker."

As essential oils are becoming more and more of a household staple, their usefulness and credibility are cropping up in the news. What use to be discussed only amongst holistic forums and fringe publications is now being explored, and even supported by trusted names like Reader’s Digest and The New Yorker. A few different publications have caught our eye in recent weeks as the essential oil cream continues to rise to the top of health and wellness news.

How Essential Oils Became the Cure for Our Age of Anxiety- The New Yorker, October 9, 2017


This article explores the validity of health claims made by the essential oils industry, the diverse and growing culture of people who use essential oils, and the pros andcons of essential oils being sold by industry-leading multi-level marketing giants like DoTerra and Young Living. Read the full article here, and listen to an NPR interview with its author here.

 

The Best Essential Oil Scents for Every Room in Your House- Reader's Digest, October 14, 2017


Discover, room by room, which essential oils are the most beneficial for making your home feel calm, clean, and inviting. From lemon to cedarwood oils, many of the most popular essential oils are discussed, including their wellness benefits, and suggestions for use in your home. Read the full article here

Just In and Retailing: Retailers Share Show Finds- giftBEAT, September 2017


giftBEAT is a monthly publication that focuses on current trends in the wholesaler to retailer market. They highlight bestselling products, and give tips about which products might be on their way out. Their newsletter is really just for product wholesalers and retailers, rather than for consumers, but when we cropped up in an article this week, we had to share the news. It seems Ultrasonic Essential Oil Diffusers from Airome have been a big hit, both at trade shows, and in-shop. Here’s what giftBEAT had to say:

Candle Warmers- After seeing women gathered around the company’s Airome diffusers [at a trade show]- and with her rep’s encouragement- a Colorado shop owner decided to jump on board. ‘Customer response has been great. They grab a lot of attention because of the changing colors and pretty patterns,’ she says. ‘Anything that has functionality always sells well for us. And it’s a very versatile gift because you can give it to anyone and they’re almost certain not to have one.’ She brought in 4 styles, and while all are selling, Perennial (shown here) is the early favorite. She carries the medium size [diffusers] and the therapeutic-grade essential oils.”
 

It’s certainly refreshing to see essential oils being highlighted so positively by such trusted sources in the news industry, and Airome is proud to be a high quality provider of these amazing resources!

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